Social Suicide - “The Death of the Blog”, part 2: Fitness-blogger
Model: Jeanette Elstad MUA/hair/styling: June Agneta Myrén
Blogging is a popular sport in Norway where ’bloggers‘ reveal the intimacies of their daily lives to a willing audience. Social media has become part of our everyday lives, flaunting our achievements whilst sharing our problems and eccentricies. Proud mothers snap pictures of their adorable babies and their latest outfit, whilst sharing their morning workout and bragging about their amazing cupcakes. Young women write and show off their newest party dresses, shoes, makeup and hair-color, selling their sexualized identity online. The fitness queens and kings, bragging about their super-shakes and diets, take candid pictures of their orange abs, following the daily trip to the tanning salon. This blogging boom is a result of a self- admiring culture that is growing in Norway. This “Generation Me” takes self-obsession to an extreme as the blogger waits for positive affirmation for their existence. What would happen if the world stopped reading blogs? Who would the bloggers show off to? Who would comment their amazing outfits, babies, cupcakes, clean homes, wonderful bodies, cool haircuts, achievements and so on? This is a fictional series about the death of blogs, and the bloggers who lost their readers.